One link per post, so a campaign can be read afterwards rather than guessed at. Make a link, put it in that post and nowhere else, and the clicks below tell you which hook and which platform actually moved people. Previews from chat apps are not counted, so the numbers are readers.
Name it after the post, not the page: "Reel, mum marking at midnight" tells you something later, "Instagram 3" does not.
Clicks over the last 90 days, most clicked first. Open one to see its day by day shape.